The Hague, the Netherlands, April 30, 2015 – Dutch radio station Radio 538 was unveiled as the official media partner of the FIVB Beach Volleyball World Championships The Netherlands 2015 on Thursday evening.
The announcement was made during a live broadcast, with the number 1 radio station in the Netherlands and one of the country’s most eagerly-anticipated events set to combine perfectly to deliver top action on the court, and entertainment off it.
Radio 538 will promote the World Championships both online and offline with the likes of DJ’s Ivo van Breukelen and Daniël Lippens bringing regular updates to listeners during their evening show.
“Radio 538 is by far the most popular radio station in the Netherlands and connects to our target group,” FIVB Beach Volleyball World Championships The Netherlands 2015 tournament director Bas van de Goor said. “It fits the character of beach volleyball and the World Championships in particular. “We are proud that such a great brand is getting involved in the event. It shows the scope and the impact of the World Championships.”
On Thursday Van de Goor presented two beach volleyball outfits to 538 DJ’s Daniël and Ivo, symbolizing the partnership with Radio 538.